Customer reviews are one of those "secret sauces" which can have a verifiable impact on your business. It's so important that marketing research suggest 88% of consumers truck online reviews and recommendations as much as they trust personal ones. This is a world where people FIRST go online to find just about everything and now look to reviews to determine the credibility of your business. Here are five main reasons why reviews are important.
- Reviews Can Increase Sales
With the internet accessible to nearly everyone, prospects usually go to sites that offer complete reviews before they buy a product or service. At the point that a prospect is searching for reviews, it's usually when they are aware of the options available to them (your competitors) and are at the verge of a purchase decision. Reviews are usually the deciding factor in that decision. Seeing many positive reviews about your business often leads them to you. To help promote your business, it's important you have a way to provide the customer with recent great customer experiences and that happens through customer reviews. The more recent the review, the greater the impact.
- Reviews Will Build Credibility
Aside from sales, your business needs to nurture credibility to sustain long term success and growth. Have a big customer base is great, but having many online reviews will build your credibility because prospects all the positive experiences from other customers.Let's say you receive a bad review. It's going to happen, you can please everyone. However, if you have MANY positives reviews, it usually outweighs the one or two negatives you might received. Moreover, if you have a mechanism to respond to a bad review, all the better. You can turn a negative into a powerful positive in many cases.
- Reviews Can Drive Traffic To Your Website
Checking reviews can be the final step in the buying process OR it will spur the customer to look further into the business by checking out the website. Properly done, the impact of a great review with a well designed website can mean new business for your company.
- Reviews Can Improve SEO
Good reviews factor in your search engine rank specifically with organic (non-paid) search results. Since your company is mentioned in all of your reviews, the search engine increases your brand relevance which, in turn, increases your search index results. Reviews are considered unique (fresh) content and fresh content is appealing to search engine bots.
- Reviews Can Spread Your Brand
You can use reviews as a marketing tool in that it can have a ripple effect and encourage even more reviews. Once you get customers leaving reviews on a regular basis, it might encourage others to do the same. When your customers review on several review sites, you brand will inevitably grow. You use the customer experience as the backbone of your business building efforts.
Ask for Reviews
As a business, it does pay to make sure you showcase your good reviews. Your customers will help spread the word, but getting a review as close to the positive experience as possible is of paramount importance. You need to ask them. Being transparent and open to feedback will allow your business to improve and flourish.
Become Proactive
Consistently getting reviews can be tedious. Having a system in place can simplify and automate the feedback process. 5 Stars Feedback (a service provided by Findable Websites) can provide that system.
- Reviews Can Increase Sales
With the internet accessible to nearly everyone, prospects usually go to sites that offer complete reviews before they buy a product or service. At the point that a prospect is searching for reviews, it's usually when they are aware of the options available to them (your competitors) and are
at the verge of a purchase decision. Reviews are usually the deciding factor in that decision. Seeing many positive reviews about your business often leads them to you. To help promote your business, it's important you have a way to provide the customer with recent great customer experiences and that happens through customer reviews. The more recent the review, the greater the impact. - Reviews Will Build Credibility
Aside from sales, your business needs to nurture credibility to sustain long term success and growth. Have a big customer base is great, but having many online reviews will build your credibility because prospects all
the positive experiences from other customers.Let's say you receive a bad review. It's going to happen, you can please everyone. However, if you have MANY positives reviews, it usually outweighs the one or two negatives you might received. Moreover, if you have a mechanism to respond to a bad review, all the better. You can turn a negative into a powerful positive in many cases. - Reviews Can Drive Traffic To Your Website
Checking reviews can be the final step in the buying process OR it will spur the customer to look further into the business by checking out thewebsite. Properly done, the impact of a great review with a well designed website can mean new business for
your company. - Reviews Can Spread Your Brand
You can use reviews as a marketing tool in that it can have a ripple effect and encourage even more reviews. Once you get customers leaving reviews on a regular basis, it might encourage others to do the same. When your customers review on several review sites, you brand will inevitably grow. You use the customer experience as the backbone of your business building efforts.
at the verge of a purchase decision. Reviews are usually the deciding factor in that decision. Seeing many positive reviews about your business often leads them to you. To help promote your business, it's important you have a way to provide the customer with recent great customer experiences and that happens through customer reviews. The more recent the review, the greater the impact.
the positive experiences from other customers.Let's say you receive a bad review. It's going to happen, you can please everyone. However, if you have MANY positives reviews, it usually outweighs the one or two negatives you might received. Moreover, if you have a mechanism to respond to a bad review, all the better. You can turn a negative into a powerful positive in many cases.
your company.Ask for Reviews
As a business, it does pay to make sure you showcase your good reviews. Your customers will help spread the word, but getting a review as close to the positive experience as possible is of paramount importance. You need to ask them. Being transparent and open to feedback will allow your business to improve and flourish.
Become Proactive
Consistently getting reviews can be tedious. Having a system in place can simplify and automate the feedback process. 5 Stars Feedback (a service provided by Findable Websites) can provide that system.